The Green Closet, Milano

23 Feb

The Green Closet, 25-27 February 2012, Via Tortona 35, Milano

I have always liked introducing you new trends and good opportunities inside the fashion business. Here is one of them, this time handled by the public administration, trying to make people aware of this new vision of fashion industry.

The Green Closet is a new a project, a fantastic idea conceived by the British Consulate-General Milan and by UK Trade & Investment to promote eco-sustainable, environment-friendly and ethical fashion within Pitti Immagine. This second edition will offer new products (with high quality and design content) from the UK selected by Marina Iremonger, Head of Fashion & Design Unit, British Consulate General Milan.

It’s a great opportunity for buyers and people working in fashion to be aware of the new kind of textiles that really are able to help the environment, not being a hazard to the nature.  As she said: “Italian buyers have finally realised that quality and uniqueness in the fashion sector go hand in hand with natural raw materials, clean manufacturing, clever use of hand skills and local resources.”

A special contribution to The Green Closet will be the bag collection specially produced for the Ethical Fashion Africa Project by one of the most important designers in the world, Vivienne Westwood. 

Felicity Litster for The Green Closet

Vivienne Westwood design

   *Model Felicity Litster, for inquiries about the model or the event, please contact me.



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